UBI-Corp

We have spoken before an advertising campaign is not necessarily a solution to a crisis management. One of the communication tools could be used in any lobbying or advocacy, which is the ability to achieve a specific change in a government program or project. By: Oscar Rossignoli Director of We spoke before an advertising campaign is not necessarily a solution to a crisis management. One of the communication tools could be used in any lobbying or advocacy, which is the ability to achieve a specific change in a government program or project. Once I had to meet a crisis situation where the legislature of a country is preparing to issue a law that would affect production costs of a particular company (my client) had worked for many years with great success and generated a important source of direct and indirect jobs, besides the foreign exchange their exports leaving the public purse. Officials of the company fell into a panic as mentioned, the passage of this law, it would be practically giving the final blow to their operations, with the usual multimillion-dollar losses in various sectors of the enterprise itself and the national economy. When we analyze in depth the situation we conclude that the deputies did not act in bad faith, just do not have complete information about the scope of the issuance of this law. We also agreed that the communication tools used in our crisis-management strategy would be only two: 1.

News reporting the real scope of the situation and 2. A lobbying campaign or lobbying within sectors decision-makers within the government and the legislature. To carry out the lobbying campaign or lobbying success likely to follow the following criteria: 1. Type of problem (political, social, economic, administrative or legal). 2. Institutions that were related to the subject matter, and 3.

Working Agenda legislative periods, the hearings and tours of staff for a schedule. We maintain a full week of news in the media reporting the most influential of the advantages and disadvantages of the issuance of this law, with views very well supported by various opinion leaders that gave strength and credibility to information. On the other hand, we hired someone who became a lobbyist, who undertook to inform state officials and, in this way, seek to influence several actors with great power of decision. The company produced, in this way, valuable and credible information that will support their decisions. Groups interested in getting the issue of the law also worked in their positions, we seek to set the agenda of public debate and the result was that the law was not issued as planned but through the actions we perform softened so that did not affect the operations of my client. The lobbying activity is widely used to influence congresses and parliaments, governments in the approval, issuance, repeal or amendment of laws. To receive fortnightly articles and resources in your email about crisis management, subscribe for free from this link, or copy and paste it into your browser, subscribe to and start getting our newsletter today.