Leading Corporate Function
Whether public relations measurement, press articles, ads, and more, or distribution, often they are equated with marketing, even though they are only parts of it. Seekirch 14 12, 2012 – whether public relations measurement, press articles, ads, and more – or even distribution, often these are marketing ‘ equated, although they are only parts of it. Many examples show that only comprehensive marketing leads to lasting success. Just when the German specialities, such as capital goods, engineering, etc., Techniklastige enterprises are unfortunately often in this case: very good products are developed, excellent work. But often, the weakness is the on the market by ‘ conceived and produced. Who should buy them then? Why? Of course, there is not an answer that would be applicable to all. Many companies exploit their technical core competencies and believe that to make something great to the market.
Usually this is only even, Demands of the market are for an egg-laying wool milk sow ‘ just only rarely available. A few days ago was reported in a Sueddeutsche Zeitung, that a big company have produced machines, too good for the market were (quote!) and therefore the company in difficulty in the sale or the company stability ‘ came. That went up to the workplace hazard. An other example, such as in the car industry, shows see hybrid / electric cars., the long – sold by Asian producers, that foreign competitors have already largely occupied the market, before German tighten ‘ can. The success to be achieved, so already from the outset, has limits. We move initial situation on global markets, foreign companies have also excellent technicians and the Internet offers the possibility today any buyers the world supply ‘, to examine, to compare details and to obtain a very good basis for decision-making.
Tags: services & consulting