German Book Trade
What are the demands of the digital change to IT by publishers? 1 IT Summit managing IT and E-business strategies, tools, and solutions for the digital publishing house of the Academy of the German book trade on 21 November 2013 at the Literaturhaus Munich. In keynotes, lectures and case studies, executives and CIOs present which IT trends and developments of the software publisher should prepare and what opportunities they offer from publishers and digital company. IT and business decision makers facing challenges by the digitalisation and increasingly complex workflows in publishing: innovative technologies to alter the structure and functioning of publishers. It is to respond to change and to adapt the information and data management to the new business requirements. This applies to such as editorial and content management systems, customer and address management, as well as cloud – and paid-content tools. But what kind of requirements facing IT so specifically? And what skills will have to be rebuilt in the company or which sourcing strategies have been proven in practice? “With these and other questions, the 1st Summit of IT managing IT and E-business deals strategies, tools, and solutions for the digital Publisher” of the Academy of the German book trade on 21 November 2013 at the Literaturhaus Munich. In keynotes, lectures and case studies, executives and CIOs present which IT trends and developments of the software publisher should prepare and what opportunities they offer from publishers and digital company. Special focus:-challenge of digital change for IT and business decision makers – digitisation strategies of publishers and media companies – current technology trends and their impact – growing portfolios new sales routes & co.
success factor customer relationship management are speakers of the Conference include Dr. Johann Kempe (Georg von Holtzbrinck publishing group), Markus Ilka (motor Presse Stuttgart), Stefan Hill (IDG business media), Olaf Flothmann (arvato systems technologies), Prof. Dr. Thomas Hess (Institute for Business Informatics and new media, LMU Munich), Dr. Benedikt Kohler (d.core), Christian Kohl (Verlag Walter de Gruyter), Peter Kraus (Vogel business media), Renate lane must (Franz Cornelsen corporate services), Silke Nixdorf (MSP media system partner). The moderator of the Conference assumes Peter Kirchner (Kirchner + Robrecht management consultants). The event is aimed at Managing Director, CIOs, IT and business decision makers, users and IT professionals from publishers and media companies as well as specialists and managers, especially from the areas of editorial, marketing & sales, manufacturing and E-publishing, as well as IT companies and IT service providers.
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